A customer you already know.
Your best customer is not online right now shopping for a closet. She is standing in hers.
She has the right income. She lives in the right zip code. She owns the right home. And every morning she opens the same door, looks at the same shelves, and promises herself she will do something about it one of these days.
Today, “one of these days” only turns into a phone call when she finally types “custom closets near me” into Google. By then she is comparing you to three competitors, the bidding is expensive, and the relationship starts as a price conversation.
We can do better than that. We can reach her before she ever types a word.
What the IGNITE program does.
Closet Factory IGNITE is a 1:1 marketing program built specifically for Closet Factory owners. It is a national partnership between IGNITE and Gravity Well Marketing. The program works in four coordinated steps.
- FirstBuild the list.
We build a list of the exact households in your service area that match your ideal customer profile. Right income. Right home. Right zip code.
- SecondSend a custom Closet Factory email on the first and fifteenth.
The creative is warm, local, and tuned on what is already working in live Closet Factory markets.
- ThirdGeo-fence the opener.
The moment a homeowner opens the email, we place a geo-fence on her home. If that homeowner becomes a lead, we remove her from the email list and add a new home in her place. The list stays fresh.
- FourthServe your commercial on the networks she already watches.
Max, Disney+, Hulu, ESPN, Paramount+, and YouTube TV. Then she sees you again on YouTube, and on premium subscription-based apps.
One ideal homeowner. Four touchpoints. One local campaign that runs every single month.
The evidence the audience is right.
IGNITE has been running in four Closet Factory markets across January, February, and March: Boston, Richmond, Cleveland, and Virginia Beach. Every lead and every sale is matched back to the households we targeted. We can tell you the names we put a Closet Factory message in front of, who opened it, and who later became a lead or a sale. That is what the report below is.
What it is not is a last-touch attribution claim. A matched homeowner who later bought may have also seen your TV spot, your truck, your showroom, and your Google ad. We cannot prove IGNITE was the deciding touch. We can prove the audience was right and the math is directional. Across the four markets the campaign produced 157 matched leads, 25 matched sales, and $217,381 in email-attributed revenue.
Across January and February, $14,000 in IGNITE spend put Closet Factory in front of the right Richmond households, and $112,553 in matched-back revenue followed. Cost per matched sale came in at $1,077. The list was clean, the creative was tight, and the streaming impressions carried their weight. We do not claim IGNITE was the last touch. We do claim the program got Closet Factory in the right doors before anyone else could. Richmond is the ceiling of what the program can do in the first ninety days, not the floor we promise.
In January and February, 33.6 percent of Virginia Beach’s total leads matched back to the IGNITE email list. Roughly one in three homeowners who raised a hand for Closet Factory in Virginia Beach was someone we had been quietly warming up. Revenue attribution is still catching up to the lead volume, but the targeting is doing its job. The list is hitting the right doors.
Boston and Cleveland are producing steady results and we are still tuning list match-rate and creative cadence month over month. Across all four markets, including those two still finding their stride, $84,000 in IGNITE spend produced $217,381 in matched-back revenue. That is a directional 2.59x. Anchor your expectations there, not Richmond’s.
The brands already doing this.
IGNITE is the same 1:1 marketing strategy that has been quietly working for national and regional brands well outside the closet category. We are bringing it to Closet Factory because the customer profile is the same kind of homeowner we already know how to reach.
The dry-cleaning brand owned by Procter & Gamble, running across Houston, Austin, Denver, and Amarillo. Brandt Stravlo, the COO, has publicly credited the strategy’s targeting and accountability.
22x ROAS. 15% of all sales matched to email openers.
Renewed three consecutive years. Highest application volume in school history.
$9M in new deposits in 90 days behind a money-market campaign.
We are not experimenting on you. We are bringing Closet Factory into a method we already trust.
The investment.
The monthly investment for Closet Factory IGNITE is $7,000 per market. Billing is handled by Gravity Well Marketing. Participating markets agree to keep a credit card on file for monthly invoicing.
$7,000 a month is a serious number. It should be. What you are buying is not ad clicks. You are buying a household-level audience pipeline that runs every month, refreshes itself when a homeowner becomes a lead, and is matched back so you can see exactly which doors it reached.
The table below is a directional revenue model, not a forecast. At the campaign-wide cost per matched lead of $535, a typical new market generates approximately 156 matched leads over twelve months from an $84,000 annual investment. What those matched leads are worth in your market is a function of your close rate, your average ticket, and how your other marketing carries them across the line. Use the rows below to size the opportunity, not to count it.
Anchored to the campaign-average cost per matched lead of $535, four live Closet Factory markets, three months. The lead volume is what we put in front of you. The conversion economics are yours.
- Every email deployed, to which named households, on which dates.
- Every open, every geo-fence placed, every streaming impression served.
- Every lead and every sale that came from a household we targeted.
- That IGNITE was the last touch before she called you.
- That she would not have bought without us.
- The exact share of each sale that belongs to email versus streaming versus the rest of your marketing.
Anyone who tells you they can prove last-touch attribution on a multi-channel buyer journey is selling you a story. We would rather sell you the audience.
The objections you are probably thinking.
Google and Meta are good at capturing demand that already exists. IGNITE is built to warm up demand that has not started shopping yet. Think of it as the channel that fills the top of the funnel your search and social spend closes. Most markets run all three once they see the match-back numbers.
Your market probably will not look like Richmond in month one, and it does not need to. The campaign average ROAS across the four live markets, including the ones still finding their stride, is 2.59x. Even at half of that, the math on the next page still works.
Two ways. First, on the audience side, we show you exactly which households received the email, who opened it, and which of those later became a lead or a sale. That is verifiable, household by household. Second, on the revenue side, we report the matched-back revenue alongside everything else you spend on marketing—not as a last-touch claim, but as a directional read on whether the audience we are putting Closet Factory in front of is the right one. So far, in every market that has run for at least sixty days, it is.
Because a national program needs a single point of responsibility across every Closet Factory market. Gravity Well Marketing handles the card on file, the invoicing, the reporting, and the relationship with IGNITE’s national team. You get one contact, one invoice, and one person to call. That is me.
What happens next.
If this is worth thirty more minutes to you, the next step is a call with me. We will walk through your current marketing spend, talk honestly about what a matched lead is likely worth in your specific market, and I will share the Richmond and Virginia Beach reports in full.
If it is a fit, onboarding begins the following week. The first email deploys on the first of the next month, and the first match-back report lands in your inbox at the start of the month after that. If it is not a fit, you will hear that from me in the same thirty minutes.
You have been running Closet Factory long enough to know the kind of customer who buys from you. IGNITE’s job is simply to get you in front of more of her, earlier in her year, more often.
SourcesAll Closet Factory figures on this page are drawn from the IGNITE Q1 match-back reports for Boston, Richmond, Cleveland, and Virginia Beach, January through March 2026. Match-back compares the named households targeted by IGNITE against your actual lead and sales data for the same period. It is a directional indicator of audience quality, not a claim of last-touch attribution.