The right homeowner.
Twice a month. Every month.
Closet Factory IGNITE is a household-level marketing program built for Closet Factory owners. We build a list of the exact homeowners in your market who match your ideal customer—right income, right home, right zip—put a custom Closet Factory message in front of them on the first and the fifteenth of every month, and follow them onto the streaming networks they are already watching.
Evidence the list is hitting the right doors.
The product is the audience. Revenue is the proof it’s the right one.
IGNITE is not a broadcast buy and it is not a digital ad platform. What you are buying is a household-level audience pipeline: the list, the cadence, and the multi-screen follow-up. The leads and revenue are how we know the audience is right.
- 01
We build a list of the households in your service area that look like your ideal customer.
Right income. Right home. Right zip code. Not a rented list. A named-household target we refresh for you every month.
- 02
Twice a month, she gets a custom Closet Factory email.
First and fifteenth. Warm, local, and written in a voice that has already earned opens in the Closet Factory markets running the program.
- 03
The moment she opens, we place a geo-fence on her home.
When she becomes a lead, we retire her from the email list and slot in a new home. The list stays fresh without you having to think about it.
- 04
Your commercial follows her onto Max, Disney+, Hulu, ESPN, Paramount+, and YouTube TV.
Premium streaming inventory, not junk. She sees you in the shows she is already watching, then again on YouTube.
The audience is verifiable, not abstract.
We do not buy a generic “homeowner” audience. Each Closet Factory market gets a list built from named-household data, against criteria your team can actually defend in a board meeting. Below is what the IGNITE list looks like before the first email ever sends.
We refresh the criteria with you in onboarding so the list maps to your specific market’s ideal customer, not a one-size template.
The income band where a custom closet is a planned purchase, not a stretch.
Properties large enough to have the master, secondary, and pantry projects worth designing.
Renters and absentee owners are filtered out before the list is built. Decision-makers only.
Past the move-in projects. Now in the ‘it has been bothering me long enough’ window.
ZIP-by-ZIP coverage of the territory your local Closet Factory installers can serve profitably.
The two life stages where the closet finally jumps the queue. Both pull strong.
Sample criteria, refined per market. We share the full data dictionary and source vendors during onboarding so your team knows exactly what is in the list and what is not.
Boston. Richmond. Cleveland. Virginia Beach.
IGNITE has been live in four Closet Factory markets across January, February, and March. The evidence the audience is the right one: 157 matched leads, 25 matched sales, and $217,381 in email-attributed revenue. We can tell you the households we targeted bought from Closet Factory. We cannot tell you we were the last touch. The math is honest about that.
Roughly one in three new leads in Virginia Beach matched back to the IGNITE list. The list is hitting the right doors.
The right list, the right creative, and the right follow-up produced $112,553 in matched revenue from a $14,000 spend across two months. Directional, not last-touch—but the direction is unambiguous.
Producing consistent matched leads. We are tuning list match-rate and creative cadence month over month.
Early list match-rate is climbing each month. Fundamentals are in place.
The same 1:1 method, tested outside of Closet Factory first.
IGNITE is not something we are trying on Closet Factory owners for the first time. The sequence has been running for years for brands well outside the custom closet category, which is why we are comfortable bringing it home to yours.
22x ROAS reported by the operator. Roughly 15% of all sales matched back to email openers.
Three consecutive years of program renewals. Their highest application volume on record during the run.
Approximately $9M in new deposits within 90 days behind a single money-market campaign.
$7,000 a month.
What it buys you.
You are not buying ad clicks. You are buying a household-level audience pipeline that runs every month, refreshes itself, and is matched back so you can see who it reached. Billing handled by Gravity Well Marketing. One contact, one invoice, one person to call if anything is ever off. That is me.
At the campaign-wide cost per matched lead of $535, a typical new market generates approximately 156 matched leads over twelve months. The table below is a directional model: it shows what those matched leads would be worth at three revenue-per-lead assumptions, not a forecast of last-touch attributed revenue. Treat it as a framework for sizing the opportunity, not a guarantee.
- Every email deployed, to which named households, on which dates.
- Every open, every geo-fence placed, every streaming impression served.
- Every lead and every sale that came from a household we targeted.
- That IGNITE was the last touch before she called.
- That she would not have bought without us.
- The exact share of each sale that belongs to email versus streaming versus your other marketing.
Anyone who tells you they can prove last-touch on a multi-channel buyer journey is selling you a story. We would rather sell you the audience.
Thirty minutes on the phone. I’ll show you the numbers.
If it makes sense for your market, onboarding begins the following week. The first email deploys on the first of the next month. The first match-back report lands in your inbox at the start of the month after that. If it is not a fit, you will hear that from me in the same thirty minutes.